I love beginnings ! » My works

Prezentace 1 – komunikace se meni

Pavel — Tue, 01 Jun 2010 12:33:42 +0000

Prezentace pro predstaveni novych modelu marketingu s vyuzitim novych medii a digitalu jako platformy.

Komunikace se meni

View more presentations from Pavel Roder.

www.frontier.cz

Motion reel 2006-2009

Pavel — Tue, 01 Jun 2010 09:33:46 +0000

My historicaly first Motion reel from selected 3D and motionidea works from 2006-2009

Motion Reel Pavel Roder 2006-2009 from Pavel Roder on Vimeo.

What do u think ?

Update

Pavel — Sun, 30 May 2010 11:32:12 +0000

Hello, Correcting my delay in posting here on this blog.

I have been since Summer 2009 digging into problems of nowadays digital media and social engagemet campaigns while working in McCann-Erickson Prague as Digital Creative Director. I must say that its quite motivating world with lots of opened questions right now.

Outcome of this mission was co-founding new type of agency for digital age in Prague – Frontier

My mission in McCann-Erickson included:

Setting up digital unit, setting its goals and supervising creative output
New brand McCann Digital (www.mccanndigital.cz)
Greatest achievement there beside working on FMCG and Financial clients was winning new digital communication for CzechRepublic which you can see online on (www.czech.cz)

Food explosions

Pavel — Sun, 14 Jun 2009 23:13:16 +0000

One fun-to-work-on project, we made last month. TV Advertisement for czech beans-and-rice brand Lagris. Instead of simulating something in 3d, We decided to shoot explosion of food in Slowmotion (1100fps) and then added some other -- 3d elements in PP.

Rice TVC (original edit)

www.youtube.com/watch?v=2tsgvHlOMkk

Beans TVC (original edit)

www.youtube.com/watch?v=e2qSIQvpaNc

Client: Lagris
Agency: Fabrika / Loosers Prague
Creative Director: Iva Bizova
Art Director: Helena Sidova, Pavel Bures
Production: Liv Ducci Motion
Camera: Phantom HD (1200fps-1500fps)

Direction, AD 3D: Pavel Roder
Foodstylist: Dana Perinova
Pyrotechnics: Air
Sound: Escon Waldez (Biotech)
Camera: Lukas
Online: (PPP)
Production: Zdenka Levkova (LD)

Shooting took a bit longer time because … arranging of each food took aprox. 30 minutes, then quick explosion and then again and again…

Some recent cars – Rendersession 4

Pavel — Sat, 13 Jun 2009 13:30:18 +0000

Some recent automotive 3D renders:

Renault clio 2009 TVC

Renault clio grand 2009 TVC

Porshe Cayenne City HDRtest

Little lilly

Pavel — Sat, 07 Feb 2009 21:43:46 +0000

We have prepared 12 stories of 10minutes of 3D animations for small children -- Little Lilly. Original story was created by my friend -- Christophe Slussareff.

www.youtube.com/watch?v=7JDQ8rjjhM8

Production: FilmBrigade

Audi – Rendersession 3

Pavel — Sun, 18 Jan 2009 21:57:47 +0000

Audi “Adworld sucks”

Just for fun – personal project made in 2 days (cca 4 hours of pure time). This is the third result of render sessions i started to play with 3 weeks ago. Thanks for postproduction help – Honza Rambousek.

This is the first of serie of Automotive somehow deformed i plan to do.

With Postproduction (thanks Jan Rambousek)

3D Without postproduction

Red Eames and Face – rendersession 2

Pavel — Thu, 08 Jan 2009 03:06:36 +0000

After the last bed rendersession, I got bored again, setup my projector and started to play with more creative tools – google models and sketchup

I really start to like this way of working, its so comfortable and fast in fact. Here are results after 1.5 hour of this symphony while listening to music…

Red Eames and Face #1

Red Eames and Face #2

Red Eames and Face #3

Red Eames and Face #4

Studiolight quick render setup

Pavel — Sat, 03 Jan 2009 13:14:18 +0000

I had a free day off last week to play with some 3D renderings. Actually I was sick and lying in the bed the whole last week so:

Projector on wall closer to bed
Started 3D with bluetooth mouse and keyboard
While laying in the bed, I played with my renderings

Here are the results of this one day session – old Russian VAZ car .3ds model and some testing of studio lighting. I was more playing with the visual results than with technical detail of 3D image.

Actually the whole session took about 3 hours, and I enjoyed how average home computers nowadays are becoming usefull tools more and more … what do you think ?

Simple HDRI reflections and Simple enviro – average rendertime for 1500×1000 image was 12minutes each

I really enjoyed this little rendersession on the wall, will try some more soon…

Interaktivni design CITI

Pavel — Tue, 25 Nov 2008 15:42:53 +0000

Po 3 mesicnim vyvoji jsme pro Publicis a jeho klienta CITIbank spustili prodejni salespoint -- kiosek.

Vyvinuli jsme vlastni interaktivni reseni pro bezdotykovou navigaci. Nechali jsme jej pravne ochranit a spojili s designem aby vznikl CITIpoint.

Jedna se o prodejni pult mensich pudorysnych rozmeru (4 x 0,6 m) nez jsou klasicke -- klasicky Pult s hosteskou, letacky a LCD v zadech, ktery zabira standardne (4 x 4 metry) a malokdy zaujme. Za podobny rozpocet. Slouzi jako lakadlo na klienty (2x interaktivni plocha) a pult na podepisovani a papirovou praci k primemu prodeji pres internet (LCD touchscreen).

Interaktivni reseni bylo vyvijeno interne a je urceno pro dalsi komercni vyuziti.

www.youtube.com/watch?v=aHZ0usSwoag

Realizace 06-07/2008

Crew our:

Design a Idea: Pavel Roder
Interaktivni trackovaci software: Stephane Kyles
Konstrukcni reseni a dozor kce: Robert Jelinek
Dozor zakazky LD: Zdenka Levkova
Frontend aplikace: Matej Erlebach (LD lab), Tomas Slobodnik, Martin Klimpar
Backend a dozor aplikace: Martin Klimpar
Vyroba konstrukce: Laboratory 33, s.r.o Brno

Crew Publicis:

Creative direction: Tomas Kopecny
Art direction: Iva Bizova
Project Management: Katerina Matuskova