Prezentace pro predstaveni novych modelu marketingu s vyuzitim novych medii a digitalu jako platformy.
My historicaly first Motion reel from selected 3D and motionidea works from 2006-2009
Motion Reel Pavel Roder 2006-2009 from Pavel Roder on Vimeo.
What do u think ?
Hello, Correcting my delay in posting here on this blog.
I have been since Summer 2009 digging into problems of nowadays digital media and social engagemet campaigns while working in McCann-Erickson Prague as Digital Creative Director. I must say that its quite motivating world with lots of opened questions right now.
Outcome of this mission was co-founding new type of agency for digital age in Prague – Frontier
My mission in McCann-Erickson included:
One fun-to-work-on project, we made last month. TV Advertisement for czech beans-and-rice brand Lagris. Instead of simulating something in 3d, We decided to shoot explosion of food in Slowmotion (1100fps) and then added some other -- 3d elements in PP.
Rice TVC (original edit)
Beans TVC (original edit)
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Shooting took a bit longer time because … Read the rest of this entry »
Some recent automotive 3D renders:
Renault clio 2009 TVC
Renault clio grand 2009 TVC
Porshe Cayenne City HDRtest
Porshe Cayenne City HDRtest
Porshe Cayenne City HDRtest
We have prepared 12 stories of 10minutes of 3D animations for small children -- Little Lilly. Original story was created by my friend -- Christophe Slussareff.
Production: FilmBrigade
Audi “Adworld sucks”
Just for fun – personal project made in 2 days (cca 4 hours of pure time). This is the third result of render sessions i started to play with 3 weeks ago. Thanks for postproduction help – Honza Rambousek.
This is the first of serie of Automotive somehow deformed i plan to do.
With Postproduction (thanks Jan Rambousek)
3D Without postproduction
After the last bed rendersession, I got bored again, setup my projector and started to play with more creative tools – google models and sketchup
I really start to like this way of working, its so comfortable and fast in fact. Here are results after 1.5 hour of this symphony while listening to music…
Red Eames and Face #1
Red Eames and Face #2
Red Eames and Face #3
Red Eames and Face #4
I had a free day off last week to play with some 3D renderings. Actually I was sick and lying in the bed the whole last week so:
Here are the results of this one day session – old Russian VAZ car .3ds model and some testing of studio lighting. I was more playing with the visual results than with technical detail of 3D image.
Actually the whole session took about 3 hours, and I enjoyed how average home computers nowadays are becoming usefull tools more and more … what do you think ?
Simple HDRI reflections and Simple enviro – average rendertime for 1500×1000 image was 12minutes each
I really enjoyed this little rendersession on the wall, will try some more soon…
Po 3 mesicnim vyvoji jsme pro Publicis a jeho klienta CITIbank spustili prodejni salespoint -- kiosek.
Vyvinuli jsme vlastni interaktivni reseni pro bezdotykovou navigaci. Nechali jsme jej pravne ochranit a spojili s designem aby vznikl CITIpoint.
Jedna se o prodejni pult mensich pudorysnych rozmeru (4 x 0,6 m) nez jsou klasicke -- klasicky Pult s hosteskou, letacky a LCD v zadech, ktery zabira standardne (4 x 4 metry) a malokdy zaujme. Za podobny rozpocet. Slouzi jako lakadlo na klienty (2x interaktivni plocha) a pult na podepisovani a papirovou praci k primemu prodeji pres internet (LCD touchscreen).
Interaktivni reseni bylo vyvijeno interne a je urceno pro dalsi komercni vyuziti.
